Who We Are

Cam headshotPathfinders 4x4 is a company formed by Cam Benton and two of his friends, Jeff Coates and Ted Senter.  Cam runs the company and manages all of the day to day operations.

Cam was a college athlete and coach.  He transitioned to business becoming a nationally recognized figure as a sales trainer to financial professionals.  He built a financial planning practice and developed a sales and marketing system now used by hundreds of financial agents nationwide.  Additionally, he developed a stock market trading system that many other investors across the nation now use.   Now Cam contracts out as a sales and business consultant to select companies.

As an athlete and coach, Cam saw the need to match top high school athletes with college scholarship opportunities.  He built a scouting company that has changed many young people's lives.  See www.ProActiveScouting.com  He is also a semi-pro photographer specializing in outdoor shots and engagement photos.  Additionally, he is a CHSAA certified wrestling official.  Cam also hand built (no contractors) his 4 bedroom home in Colorado.

Another passion of his is aviation.  Cam taught himself to fly an ultralight and has since earned his private and commercial pilot ratings.  He's licensed to fly instruments, floatplanes, and tailwheel aircraft.  He's formation qualified, aerobatic and spin endorsed. He also is a 3X National Champion air racer.

His unique passion for machines includes airplanes, offroad vehicles, and tractors.  He is a self-taught mechanic and enjoys the interplay of man and machine.  This lead to a deep involvement in jeeping and 4x4 vehicles.

Why the Name PathFinders?

Saguache County, Colorado is the home to some meaningful history.  Two of the very important historical figures we're nick-named "Pathfinders".   In keeping with the theme of great explorations and discovery, we've adopted the name.

John Fremont  was an expedition leader who helped to open this part of the American West and the northern route of the Old Spanish Trail.  He was called "The Great Pathfinder".  

Otto Mears was a visionary and founding father of the town of Saguache.  He became an accomplished road builder, entreprenuer, and political figure.  He was directly responsible for building many cargo roads in our area.  His skill at constructing quality routes through virgin mountain territory earned him the nick-name "The Pathfinder of the West".  We still use many of his roads to this day.